1. Haulix is an easy promotional media distribution platform. Explainer video by Illustrate iT Video. To see more of our animated videos go to http://ift.tt/zRlkn0 CHECK OUT MORE OF OUR WORK http://ift.tt/13Q78RE LET’S SOCIALIZE http://ift.tt/133bFOv http://ift.tt/13Q78RI http://ift.tt/133bFOz. http://ift.tt/13Q78RK PREVENT MISUNDERSTANDINGS…ILLUSTRATE IT http://ift.tt/zRlkn0

     
     
  2. Ensure Open Source Security In A Post-Heartbleed World! Explainer video by Illustrate iT Video. To see more of our animated videos go to http://ift.tt/zRlkn0 CHECK OUT MORE OF OUR WORK http://ift.tt/13Q78RE LET’S SOCIALIZE http://ift.tt/133bFOv http://ift.tt/13Q78RI http://ift.tt/133bFOz. http://ift.tt/13Q78RK PREVENT MISUNDERSTANDINGS…ILLUSTRATE IT http://ift.tt/zRlkn0

     
     

  3. Video and Marketing Automation: the Hot New Couple

    Post iT by: Christine Sheppard

    Marketing automation software and strategy is quickly becoming the Marketing Department’s right-hand tool for lead generation, behavioral and demographic insight, and engagement analytics. We want to know WHO is viewing and engaging with content, along with the other 3 W’s: WHAT, WHERE and WHY. This is becoming more and more important as content becomes a) the number one lead gen tool in your box, and b) companies are getting smarter about segmenting content for target audiences.

    Video can reveal some truly unique metrics and insight into audience behaviour and engagement. Where you might be able to ascertain limited information from a static piece of content (like a white paper, article, or blog post), video can offer more granular metrics.1lead-management-1024x630

    With marketing automation software or a tool like Wistia (for example), you can go beyond number of views – and track exactly when your user engages with your video, and when they drop off. Did you capture their attention within the first 10 seconds? What percentage of viewers watched the entire video? How about their rate of engagement; what did they do after they watched your video? Did they follow your call to action, or does it need to be stronger, or more compelling?

    As for lead generation, marketing automation integration with a CRM will streamline your processes. Include a form, or email submission as a gate on your video. You might consider gating your video with an email submission field at the beginning, or in the middle (once you have them hooked!). Once you have the email address, send it directly into your CRM or email program. Voila! A new warm lead without lifting a finger.

    If you include some CASL-compliant language (i.e “By submitting your email, you will also be put onto our list to receive periodic news and relevant content from our marketing team. Don’t worry! You can unsubscribe from this list at any time.”), you can place that lead into your subscribers program to receive all of your email marketing in the future.

    Surface metrics isn’t enough for marketers these days. We want more. Marketing automation is making it possible to go deep, especially with video content.



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  4. O Canada – we’re the #1 online video-watching nation in the world!

    Post iT by - Christine Sheppard

    Canada just celebrated its 147th birthday on July 1st. We’re proud of a number of milestones, breakthroughs, historic events and accolades over that 147-year span. We’re world-leaders in many categories – not just gold medal wins in hockey, and maple syrup production. Did you know, it’s also a fact that Canadians are the #1 consumers of online video in the world?

    O Canada indeed! The Canada Digital Future in Focus 2014 report confirms that Canadians watch significantly more online video than even our southern neighbours, the Americans – 1,769 minutes per month, compared to 1,237. The proportion of Canadians using online video, 74 per cent, is also tops among all other countries. And these numbers are increasing at an incredible rate; these figures are almost triple the previous year’s report.canada-online-video-200x182

    Three in four Canadians polled said they watched online video content in the past month. About two thirds of those people said they watched that video content on YouTube or streamed. It’s not just the quantity that is astounding, but the quality; we’re spending large amounts of time engaging with video content too! On average, Canadians are watching a whopping 29.5 hours of video online every month, compared to 20.6 hours for U.S. watchers.

    These are juicy numbers that spell dollar signs for businesses that are targeting their audiences online. Video consumption in this country is tops in the world; these stats prove that you should be reaching out to your Canadian market through video.

    Canadians can boast another pretty incredible honour (spelled with a “u”) – Canadians also visit more sites per month on average, than any other internet using country. So we are madcap internet-users, and we love our online videos.  That’s something we can all celebrate.



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  5. Koin’d helps you change your spending habits and save money… the easy way. Explainer video by Illustrate iT Video. To see more of our animated videos go to http://ift.tt/zRlkn0 CHECK OUT MORE OF OUR WORK http://ift.tt/13Q78RE LET’S SOCIALIZE http://ift.tt/133bFOv http://ift.tt/13Q78RI http://ift.tt/133bFOz. http://ift.tt/13Q78RK PREVENT MISUNDERSTANDINGS…ILLUSTRATE IT http://ift.tt/zRlkn0

     
     
  6. Explainer video by Illustrate iT Video. To see more of our animated videos go to http://ift.tt/zRlkn0 CHECK OUT MORE OF OUR WORK http://ift.tt/13Q78RE LET’S SOCIALIZE http://ift.tt/133bFOv http://ift.tt/13Q78RI http://ift.tt/133bFOz. http://ift.tt/13Q78RK PREVENT MISUNDERSTANDINGS…ILLUSTRATE IT http://ift.tt/zRlkn0

     
     

  7. SEO strategies for Video: Google vs Youtube

    Post iT written by: Christine Sheppard

    Everyone knows that the number one search engine is Google. There really is no competition; Google pretty much has a monopoly in the search market. The second largest may surprise you – because it isn’t Yahoo, or Bing – it’s Youtube. YouTube processes more than 3 billion searches a month!

    Keep this in mind as you develop an SEO strategy for your video content. You should be thinking about how to reach an audience on Google, and on Youtube. [Editor’s note: Google’s world domination is largely attributed to ownership over many digital properties, including, Youtube.]

    Here are a few tips to consider as you build and roll out a holistic video SEO strategy that reaches your target audiences on the number one and number two search engines in the world.

    Google and Youtube users search differently:

    Studies of search trends vary between the two sites. This means that people traditionally search differently between the two. Add to that the fact that the search engines also use very different algorithms to find and rank “top” content. Youtube places value on 4 factors: number of views, the video title (keyword opportunity!), video description (another keyword opportunity!) and user rating/engagement.youtube-seo

    Do keyword research twice:

    We’ve established that people search differently on both engines, so it would make sense that your keyword research should also be different. The proper research and utilization of keywords is critical to the success of any SEO strategy. Perhaps a little known and underused tool is the Youtube keyword tool. Similar to Google’s keyword tool, you can use it to get ideas for relevant keywords and get insight into the trend of performance on Youtube.

    Pay to promote:

    Google Adwords (PPC) has become an integral part of many SEO strategies – Google is one part Organic search, and one part paid search (and this piece of page real estate is growing!) Youtube also has PPC and advertising options that will help you promote your video, and increase the potential for impressions and views. Remember, the more views you have, the better your content score will be on Youtube’s search algorithm. It might be a good one-two punch to launch PPC campaigns or video ads on Google, and on Youtube to increase your ranking, and reach more searchers.

    Billions of people watch billions of hours of video. How will your video stand out among the crowd? Develop a smart strategy that uses the #1 and #2 search engines in the world to find your audience.



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  8. Explainer video by Illustrate iT Video. To see more of our animated videos go to http://ift.tt/zRlkn0 CHECK OUT MORE OF OUR WORK http://ift.tt/13Q78RE LET’S SOCIALIZE http://ift.tt/133bFOv http://ift.tt/13Q78RI http://ift.tt/133bFOz. http://ift.tt/13Q78RK PREVENT MISUNDERSTANDINGS…ILLUSTRATE IT http://ift.tt/zRlkn0

     
     

  9. GOOOOAAAL! Give your video international appeal

    Post iT by: Christine Sheppard

    It is said that soccer (football) is the world’s game. It’s the “beautiful” game. A game you could watch with commentary in any language. It is truly international. Remember the first time you heard the hum of the vuvuzela?

    The world is getting smaller and smaller every day. By small, that means “close”. International business is more common than ever. You have customers in parts of the world that are a day ahead, 7 hours behind, using different currencies, speaking different languages. How can you possibly connect with such a vast global market? You have to speak the international language.

    Video can help you do just that – in a few ways.world-cup-brazil-2014-ball

    First, the visual elements of video can help you tell your story, even without words. In much the same way as a Canadian tuning in to a German broadcast of a World Cup game. If you listened on the radio, or read about it in the newspaper, you wouldn’t know what “Fallrückzieher” meant. But, if you watch the game on TV, you’d see that “Fallrückzieher” was an incredible aerial flip kick that netted the most incredible goal to win the game. You see the play, and the crowd going wild. What you see tells the story better than any number of words. A tip: if you know you are going to translate your video, avoid using colloquial language, cultural references, or idioms in your script. These are things that very often do not translate well across languages! Not everyone will “get” the reference to Star Wars or Rob Ford.

    Second, you might consider getting your video translated into the languages of your target markets. If you are desperately trying to break into the Japanese market, have your video translated with a voice over speaking Japanese. Here in Canada, bi-lingual (English and French) videos are very common. With so many customers in the United States, a Spanish translation is often requested. We can translate your script into many different languages, and provide you with voiceover options. Spanish? Italian? Chinese? We can find voice over talent to speak the language of your customers.

    As the world comes together to watch the “beautiful game” this month, think about how you can reach untapped markets that seem so close, but yet so far.



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  10. Video Takes Off on Landing Pages. Watch Your Campaigns Soar!

    Post iT by: Christine Sheppard

     

    Safe to say, you’ve dabbled once or twice in a Google Adwords or a PPC ad campaign. How’s that going for you? If you are like most companies, you know it’s something you should do but are still agnostic about the results. Clicks add up, and you can blow through a decent budget very quickly – even capping at $100 per day will run you an end-of-the-year bill of $36,500!

    There are a few metrics that could scare you. The first is abysmal click through rates (CTR). The second is time on page – measured in seconds. You are probably used to seeing low click through rates, and wondering why the average “click” spends less  than 20 seconds on your site.illustrateitlanding

    We have good news! Adding some video content to your landing page will help to improve those numbers.

    Fact #1: Using video on a landing page of your website makes it 53% more likely to show up on the first page of a Google search.crazy-egg-screenshot

    Your ads should be directed to a unique landing page with relevant keywords in the title and body, a call to action, and a method of collecting lead information (a form, a contact, a download). Those are obvious landing page “Best Practices”. Now, we all know about Google’s love affair with video. If you want to be seen in a higher position on Google… add SEO optimized video. If you want to see your click through rates increase, add video to your landing page as yet another method of engagement. Heck, you should probably include the word “video” in your ad – it’s so hot right now.

    Fact #2: The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds. 

    Want to instantly increase the time visitors spend on your page? They will watch a video, far more often than they will read pages of text, or download a 15-page brochure. Our attention spans our mirroring tse-tse flys these days, but the consumers’ appetite for short, digestible, compelling video is simply not satiable. Keep visitors on your page for longer and they will be more likely to engage with your content further.

    You’ve seen the decision making “funnel” right? The buyers’ path is KNOW, LIKE, TRUST, BUY. If you are having trouble getting potential customers to know you, like you, trust you, then buy you – video is a perfect educator at the top of the funnel. In 2-minutes or less, they will KNOW you, and have decided whether they LIKE you. Once they engage further, you can take them through the rest of the funnel.

    So, maybe you should do some landing page renovations this week. Freshen it up with video content and compare its success with previous results. 



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